6. Pseudonymous user profiles
6.1 Conversion tracking by third parties
The following conversion tracking by third parties may be used:
- Ligatus Conversion Pixel
You will find further information on data protection and cookies from Ligatus GmbH, Hohenstaufenring 30–32, 50674 Cologne, Germany, here .
- Outbrain Conversion Pixel
You will find further information on data protection and cookies from Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, here .
- "DoubleClick by Google” (Accuen Conversion Pixel)/Google Adwords Conversion Pixel
You can prevent the storage of the cookies by carrying out a corresponding setting in your browser software; however, we expressly inform you that you may not then be able to use the full scope of all of the features of our websites. In addition, you can disable the collection of the data created by the cookies concerning your use of the websites and the processing of this data by Google if you download and install the browser plugin that is available under the following link under the point “DoubleClick” deactivation plugin:
You will find further information on data protection and cookies from Google here
- Twitter Conversion Pixel
You will find further information on data protection and cookies from Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, here .
- Seeding Alliance conversion pixel
You will find further information on data protection and cookies from Seeding Alliance GmbH, Lichtstr. 25, 50825 Cologne here . You can object to the collection and storage of data in the context of Seeding Alliance GmbH with future effect at any time.
- Plista Pixel
You will find further information on data protection and cookies from Plista GmbH, Torstraße 33-35, 10119 Berlin here . You can object to the collection and storage of data in the context of Plista GmbH with future effect at any time.
- DELFINE MEDIA Pixel
You will find further information on data protection and cookies from DEFINE MEDIA Pixel GmbH, An der Raumfabrik 31a, 76227 Karlsruhe here .
- Adform Pixel
You will find further information on data protection and cookies from Adform A/S, Wildersgade 10B, 1st floor, DK-1408 Copenhagen, Denmark here . You can object to the collection and storage of data in the context of Adform A/S with future effect at any time.
- The Trade Desk' Pixel
You will find further information on data protection and cookies from Trade Desk Inc., Chestnut Street, Ventura, CA93001, USA, here . You can object to the collection and storage of data in the context of The Trade Desk Inc. with future effect at any time.
- ADITION Pixel
You will find further information on data protection and cookies from ADITION TECHNOLOGIES AG, Oststraße 55, 40211 Düsseldorf, here . You can object to the collection and storage of data in the context of ADITION with future effect at any time.
- LinkedIn Conversion Pixel
You will find further information on data protection and cookies from the LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA, here .
- Facebook Conversion Pixel
You will find further information on data protection and cookies from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, here .
- Facebook Website Custom Audiences Pixel
We use the “Website Custom Audiences” pixel from Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA on our websites. Tracking pixels are integrated into our websites for this purpose. When you visit our sites, the tracking pixel is used to establish a direct connection between your browser and Facebook’s server. As a result, Facebook receives information from your browser including the fact that your terminal has accessed our website. If you are a Facebook user, Facebook can assign the visit to our websites to your user account. We would like to point out that we, as the providers of the websites, have no knowledge of the content of the transmitted data or of how it is used by Facebook. We can only select which sectors of Facebook users (such as age, interests) should see our advertisements displayed. In this process, we use one of two modes of working from Custom Audiences, in which no datasets — in particular, none of our users’ e-mail addresses — are transferred to Facebook.
Click here if you do not wish data to be collected using Custom Audiences: https://www.facebook.com/settings?tab=ads#_=_
Alternatively you can deactivate the Facebook pixel on the Digital Advertising Alliance website under the following link: http://www.aboutads.info/choices/
- Taboola conversion pixel
You will find further information on data protection and cookies from Taboola Inc. (28 West 23rd St., 5th floor, New York, NY 10010) here (You will find opt-out information under “Site Visitor Choices”)
- Amazon Pixel
We use the web analysis services Amazon Conversion Pixel and Amazon Remarketing Pixel from Amazon of Amazon.com, Inc, 410 Terry Ave N, Seattle, WA 98109, USA on our websites.
When you visit our sites, Amazon receives the information that you have called up our website. For this purpose, a so-called Web Beacon (these are invisible graphics) is called up from Amazon and Amazon places a cookie on your terminal, and as a result data is transferred to Amazon.
Amazon uses the cookie placed in order to recognize you on other websites, in apps, and within Amazon services and to show you personalized advertising as appropriate.
You can prevent the storage of the cookies by making a corresponding setting in your browser software. However, we inform you that you may not then be able to use the full scope of all of the features of our websites. You can also avoid the collection, by Amazon, of the data generated by the cookie regarding your use of the website and Amazon’s processing of this data by clicking on the following link and there selecting the option “Do not show me interest-based ads provided by Amazon”: https://www.amazon.de/adprefs . Alternatively you can make the corresponding settings under http://www.youronlinechoices.com/de .
This results in the setting of an opt-out cookie in your browser that prevents the future recording of your data by the Amazon Pixel when you visit our website. This opt-out remains in effect until you delete the opt-out cookie.
Further details on the collection of data are available from Amazon at: http://www.amazon.de/gp/BIT/InternetBasedAds .
We do not have any influence on the data collected nor are we aware of the full scope of the data collected. These data are transferred to the USA and are evaluated there.
- Google Analytics with Conversion Tracking
We use Google Analytics, a Web analysis service from Google Inc. (“Google”), including the function “Conversion Tracking”. Google Analytics employs so-called “cookies”, which are text files that are stored on your terminal and make it possible to analyse how you are using the website, the products that you view and possible purchases that you make. No personal data are collected during this process. The information created by the cookie (including your abbreviated IP address) is transferred to a Google server in the USA and stored there. Google will use this information to evaluate it, to create reports on the website activities and the products viewed or sold for the operators of the website, and to provide additional services connected with the use of the website and the Internet. If applicable, Google will also transfer this information to third parties, insofar as this is legally prescribed, or insofar as third parties process this information on behalf of Google.
You can deactivate Google Analytics by means of a browser add-on, should you not want the website analysis. You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en .
The use of Google Analytics with Conversion Tracking takes place on the basis of our legitimate interest in a needs-based design, the statistical evaluation and the efficient promotion of our website and the fact that your legitimate interests are not overriding pursuant to Article 6 (1) (f) GDPR.
6.2 Further tools for the purposes of marketing and optimization
- Use of Google AdWords and Remarketing
We also place advertisements using Google AdWords, in order to draw attention to our services outside the display network. The corresponding advertisements are displayed by Google after a search query on the part of the user.
Cookies are subsequently used to help register on our website how many users reached our website via one of our advertisements. The anonymous statistics that we gain from this process enable us to optimize our advertisements. The cookie is stored with the click on an advertisement.
We also use Google Analytics for the statistical evaluation of the data from AdWords. The storage of the cookies can be prevented using the settings of your browser. In this case your visit to our website also does not appear in the anonymous user statistics.
The use of Google AdWords and Remarketing takes place on the basis of our legitimate interest in the efficient promotion of our website, the success monitoring of our advertisements and the fact that your legitimate interests are not overriding pursuant to Article 6 (1) (f) GDPR.
- Google AdSense
In addition, Google informs users how ads are personalized in the Advertising preferences . These settings can be accessed on Google's My Account page and most links labeled "Google Ads" or "Privacy Info" in Google Ads. Users can completely disable personalized ads. These options allow users to interact more with the ads they see and less likely to be distracted by them. For more information, please refer to Google's frequently asked questions about advertising policies .
- Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tags using a single interface. The Tool Tag Manager itself (which implements the tags) is a cookie-free domain and does not collect any personal information. The tool triggers other tags which could themselves collect data. Google Tag Manager does not access these data. If deactivation is carried out at domain or cookie level, this remains in force for all tracking tags that have been implemented using Google Tag Manager.
- Facebook Insights
Our Facebook page serves the purpose of enabling us to actively communicate with our customers and interested parties. We use this platform to provide information about our trade fairs and other events.
When you visit our Facebook page, your personal data can be automatically collected and stored for the purposes of market research and advertising. This data is used with pseudonyms to create user profiles. As a rule, cookies are placed on your terminal for this purpose. The cookies store the user’s behaviour and interests. Further information about this is available from Facebook under the following link: http://en-gb.facebook.com/help/pages/insights.
The use of the statistical information about the utilization of the Facebook page made available by Facebook (“Facebook Insights”) takes place pursuant to Article 6 (1) (f) of the General Data Protection Regulation (GDPR) within the framework of a balancing of interests for the purposes of our predominant legitimate interests in optimizing the presentation of our services and effective communication with our customers and interested parties.
The data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Article 26 GDPR. You can read this agreement here: https://www.facebook.com/legal/terms/page_controller_addendum
Facebook has its headquarters in the USA. An adequacy decision by the European Commission for the USA has been adopted. This decision is based on the EU-US Privacy Shield, to which Facebook is subject: https://www.privacyshield.gov/EU-US-Framework
You can find a link to the opt-out option here: https://www.facebook.com/settings?tab=ads
- LeadLab (wiredminds)
Products and services from wiredminds GmbH (www.wiredminds.de) are used on this website for the purposes of marketing and optimization. In the process, data is collected, processed and stored, and used to create usage profiles under a pseudonym. The usage profiles are completely anonymized where this is possible and sensible. Cookies may be used in this process. Cookies are small text files that are stored in the visitor’s Internet Browser and are used to recognize the Internet Browser. The data collected, which may also include personal data, are transferred to wiredminds or collected directly by wiredminds. wiredminds is permitted to use information that has been left as a result of a visit to a website to create anonymized usage profiles. The data obtained in this way are not used to personally identify the visitor to this website without the specifically granted consent of the person affected and they are not combined with personal data concerning the bearer of the pseudonym. Insofar as IP addresses are recorded, these are anonymized by the deletion of the last number block immediately after their collection. You can object to the collection, processing and storage of data with future effect at any time:
- Google Maps
- Google Webfonts
This website uses the so-called Webfonts to represent the typefaces. These are provided by Google ( http://www.google.com/webfonts/ ). To accomplish this, your browser loads the required Webfont into the browser cache when the page is called up. This is necessary in order for your browser to be able to display an optically improved representation of our text. If your browser does not support this function, your computer will be use a standard font for the display.
You will find further information about Google Webfonts under https://developers.google.com/fonts/faq?hl=en-GB&csw=1
You will find general information about the topic of data protection at Google under http://www.google.com/intl/en-GB/policies/privacy/
- ADEX DMP-TECHNOLOGY
We use the "DMP tag technology" of The ADEX GmbH, Berlin, for the anonymous collection of information about your usage behavior and the provision of such anonymous information to Third Party Providers for the display of Online Behavioral Advertising. You can customize the settings for collection and use of information via the technology of The ADEX in your cookie settings or by clicking the following link: http://de.theadex.com/company/consumer-opt-out/#opt-in-out
Alternatively, you can opt out of the settings for collection and use of information by activating or deactivating The ADEX (available as ADEX) as a provider in the central preference manager of YourOnlineChoices .
- Push notifications
You can opt in to receive our push notifications. To send our push notifications, we use the delivery service "CleverPush", which is provided by CleverPush GmbH, Nagelsweg 22, 20097 Hamburg ("CleverPush").
By that you will receive regular messages about the event you have selected and the corresponding offer.
To opt in, you must confirm your browser's request to receive notifications. This process is documented and stored by CleverPush. This includes saving the opt in time and your browser ID or device ID. The collection of this data is required so that we can understand the processes in case of misuse and therefore serves our legal protection. To show you the push notifications, CleverPush collects and processes your browser ID on our behalf and your device ID in the case of mobile access. By subscribing to our push notifications, you agree to their receipt. Legal basis for the processing of your data after registration for our push notifications is in the presence of your consent Art. 6 (1) (a) GDPR.
CleverPush also statistically evaluates our push notifications. CleverPush can detect if and when our push notifications were displayed and clicked by you. This enables us to determine which push notifications are of interest to recipients, in order to match future messages to the presumed interests of all recipients and thus increase interest in our offer. In addition to the push token or device ID, we also store the focus of the app on which the push notifications were activated (e.g. business, sports, etc.). We also use this information to send push notifications to the respective subscribers who are in their presumed interests. The legal basis of the processing is in each case Art. 6 (1) (f) DSGVO. A push token or device ID is only assigned to a specific person if we should be legally obliged to do so, to defend against claims against us if this is required as evidence, and to prosecute any violations of the law.
Your consent to the storage and use of your personal information to receive our push notifications and the statistical survey described above may be revoked at any time with future effect. Furthermore, you can object to the use of personal data described above at any time on the basis of Art. 6 (1) (f) DSGVO. To revoke consent, you can change the setting to receive push notifications in your browser. If you use our push notifications on a desktop PC with the operating system "Windows", you can also unsubscribe our push notifications by right-clicking on the respective push notification in the settings that appear there.
Your data will be deleted as soon as they are no longer necessary to achieve the purpose of their survey. Your data will be stored as long as the subscription to our push notifications is active.
Under the following link, the process of unsubscribing will be explained in detail: https://cleverpush.com/faq .
To accelerate the retrieval of content (e. g. images) and to defend against attacks, CleverPush uses the offers from cloudflare.com, an offer from Cloudflare, Inc., within the scope of order processing based on the standard contractual clauses.
CleverPush does not store any data on Cloudflare's servers that contain personal data, but only general content such as text or images. When this content is called up, the end device you are using establishes a connection to Cloudflare and this leads to the processing of the IP address of the end device you are using.